Learn How to Get More Clients and
Grow Your Business

Learn proven strategies and tactics to:

  • Get more qualified leads
  • Quickly create proposals that win
  • Convert leads into paying clients
Make sure you don’t miss out, enter your email for free updates.

May
8

Mastering the Art of the Up-Sell

Wouldn’t it be great if each new client contract could bring in 25% more income – without going through the hassle of raising your rates? Best of all, you don’t have to twist your potential client’s arm to give you more money for your first project together.

So what’s the secret? It’s up-selling. Mastering the art of up-selling will help you add more value for your clients and boost your billing amounts for every new project that comes through.

What is Up-Selling – and What Isn’t?

When you up-sell, you offer additional products or services that compliment or complete the product or service that your new client is about to buy. It’s like a little cherry on top of a sundae – that little something extra that makes working with you a treat.

[click to continue...]

{2 comments}

courtneycourtney
Apr
24

Setting the Stage for New Work with Old Clients

There’s no need to launch a huge marketing campaign to attract new clients. You have wonderful opportunities sitting right in your client list. Marketing to your current customer base is one of the best ways to add to your business’s bottom line.

It costs 6 to 7 times more money to find a new client than it does to maintain an old client (source). So why not make the most by getting new work from old clients?

Here are four keys to making those existing client relationships work for you.

1. Set the stage with good follow up practices.

After you complete the scope of a project, what happens next?  Do you disappear from sight or do your clients feel supported after their final invoice is taken care of? Establishing a follow up practice once projects are finished will help you continue your customer service.

[click to continue...]

{Leave a comment}

courtneycourtney
Apr
10

3 Simple Ways to Add Value for Clients and Boost Your Profits

You’re great at delivering exactly what you promise, when you promise. Your web marketing or consulting clients are always impressed with what you have to offer. But you want to go the extra mile. It’s time to start adding extras to your services.

Extras are resources, add ons and other bonuses that you can include with your projects. They are useful to your clients, but are low cost on your end. They show your clients that you’re willing to give just a little more.

Not only are “extras” impressive, they will boost your long term profits. When you offer a bonus or extra that enhances your work, you’re more likely to keep that client. They’ll remember you the next time they have a need, refer you to others or, in some cases, make an instant repeat order. Keeping your existing clients happy is far less expensive than getting new ones.

So what do extras look like? Here are some ideas to consider:
[click to continue...]

{Leave a comment}

courtneycourtney
Apr
3

How Your Services Page Can Produce Happy Clients

Have you ever found yourself midway through a project and realized that the client has a very, very different idea of what you’re providing? Or have trouble justifying your pricing during the proposal process?

It all comes down to managing expectations – helping potential clients understand your services, understand the value of what you do and what they will receive in exchange for your fees.

It’s important in establishing a long term and professional relationship, and it can lead to repeat business.

During the consultation and proposal stages, you can educate your potential clients and get down to the nitty gritty of what your services will provide. But managing expectations should start a lot earlier than that.

[click to continue...]

{Leave a comment}

courtneycourtney
Jan
3

How to Write Proposal Titles That Win Deals

Do the titles of your proposals look like this?

  • Marketing Project for Company X
  • New Website Development Proposal for Company Y

If you’re like most people your proposal titles probably look like the above examples; this means you’re missing out on a valuable opportunity to stand out from your competition.

Breaking Down the Bad Examples

Let’s talk about why these are bad ways to title a proposal.

Marketing Proposal for Company X

The problem with the above title is that it’s too general. It’s boring.

It’s the type of title that no one really reads; you glance at it (maybe) and move on. Also, you want to avoid using the word “proposal” in the title; your client already knows it’s a proposal.

[click to continue...]

{16 comments}

RubenRuben

Previous entries