Example Marketing Proposal

by Ruben 2 Minutes

If you’re serious about landing new marketing contracts, now’s the time to find out how to create professional proposals. This will impress prospective clients enough that they will take you up on your offer. For those who have no experience in drafting such documents, the process may seem somehow intimidating. Don’t let this stop you though. There are now a lot of tools that can help you do the job properly. In addition, you just need to find an example marketing proposal to get an idea about what the structure should look like.

The example marketing proposal should include the following:

  • Contact details – at the very least, the client should be able to contact you by email. Include your phone number, mobile number, and IM username if appropriate.
  • Technical specs – for website developers, make sure to include which platform you’ll be working on. For website designers, let the client know whether you will design the site on WordPress, Joomla, or any other CMS systems. The same is true for every other provider. The reader must understand what he/she is getting so they can know the limitations of the system.
  • Payment terms – it is recommended for providers to ask for upfront payment. If you’ve never worked with a client before, this serves as a form of protection. You may want to spell out further conditions early on such as milestone payments and penalties for late payments.
  • Short biography – you should include a bio if you’re submitting informal proposals. If you’re using a formal example marketing proposal though, just include a summary of your skills and the technologies you can work with. These details can make the decision-making process easier for the client.
  • Cover letter – including a cover letter is a great way to personalize your offer. Talk about how you found their company, the opportunities you’ve identified, and what you can do for them. Be sure to add some personality here. A little charm can go a long way when you’re competing against hundreds.
  • Headers and footers – adding headers and footers to the example marketing proposal can professionalize the look of the document. Add the company name, page number, and contact details to make it easier for the client to stay organized. That way, they won’t need to go back and forth for your company information.
  • Confidentiality clause – make it clear that all the information given to you by the client won’t be shown to others.

These are just some of the things you should include in the proposal. After coming up with complete document by using an example marketing proposal as guide, the next step is to proofread everything. Spelling errors and grammatical mistakes can turn clients off. It would leave the impression that you’re not paying attention.

If the client doesn’t get back to you within a week, send a follow-up email. It may be that they forgot to reply to your proposal or may still be deliberating about whether to hire or not. So start customizing your own example marketing proposal today.

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by Ruben
Ruben originally founded proposal software, Bidsketch as a one-person company while working as a software developer for a billion dollar payroll company. Since its early days as a “company of one,” Bidsketch has grown to help over 2,000 paying customers win billions of dollars in new business and save thousands of hours in the process.