Ask business owners, marketing managers, and creative directors about the regular proposals they receive and they will tell you: most fall under the “cut-and-paste” category. This can be offensive to prospective clients because they feel that you don’t give importance to their project. That’s why if you intend to create proposals, it is important to make sure that all critical points are included there.
The proposal should offer value to the client and it should be easy to follow. Focusing more on the client’s requirements rather than boosting your own ego is the name of the game. If you’re reading this article, you might already have several ideas about how to create proposals. It all starts with identifying the problem, providing suggestions, and explaining why you’re the perfect person for the job. Beyond all that though, there are some writing tips you need to follow as well. These include the following:
- Write succinctly – there are some individuals who thrive on writing as much verbiage as they can fit in on the paper. This is a no-no in proposal writing. Basically, you need to be to-the-point because readers have little time and patience for fluff. Minimize the use of jargon and run-on sentences as well, even if you’re writing a creative design proposal.
- Start with the big picture – when someone takes your proposal into their hands, they don’t know what to expect. It is highly recommended for you to start with the big picture. Give them an overview of your ideas to get them interested and then drill down from there. Also, keep in mind that if you want to create proposals that will be read from start to finish, the content should flow smoothly. Everything should logically move forward.
- Counter possible arguments – the proposal, at its core, is a refined and personalized brochure. When you create proposals, it should put you and/or your company at the best possible light. Think of the reasons why the client might decline your pitch. Is your service too expensive? Are there better-placed competitors? Assess these obstacles and come up with reasons why choosing you is still the best option for them.
- Display your personal style – in today’s competitive landscape, customization can go a long way. Research consistently shows that hiring managers are choosing contractors that show great potential and personality. When they see your enthusiasm for the task, they are more inclined to hire you over others. Never be boring. This is a rule of thumb you should adopt when you create proposals from now on.
- Start using graphics – images can be meaningful. As they say, “a picture can paint a thousand words” and this saying is true in the case of business proposals. Instead of giving clients boring facts and statistics, you can say the same message in the form of images and even infographics. Be smart in using graphics though and don’t overdo it.
By following the guidelines mentioned above, you can make create proposals that stand out. These will help you get your message across in a clear and compelling way.