Congratulations! A prospective client wants a proposal. Now your foot’s in the door…

But you still have to get them to sign on the line which is dotted. So you race against the clock to submit your proposal. And after what seems like forever, the prospect calls.

She says the proposal looks solid, but “what if this project goes over budget, like our last website redesign did? What happens then?” You can’t think of a response!

There’s an awkward and uncomfortable silence. You scramble to think of what to say…

Finally, you blurt something out. But you’ve been thrown off your game, and you know you didn’t really convince her to hire you.

Later you learn that the client went with someone else.

So what went wrong?
[click to continue…]

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