Author: Christina Gillick

Lead Generation: The Secret to Smart Agencies’ Success

Every agency must find – and eventually convert – leads. Lead generation is crucial regardless of your agency’s size or industry. It truly is a numbers game. As you hone your proposals and sales skills over time, you’ll turn a greater percentage of your leads into paying customers. But that can’t happen with zero leads! […]

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6 Ways to Build Trust in Your Agency’s Services

Build trust and increase your business … Whether you own an agency, work for one, or work for yourself, your credibility is important. Do people trust you enough to exchange money for your services? One-on-one with a potential client and you can sell your services by building rapport, learning their pain points, and showing them […]

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Follow up Automation for Agencies

As discussed in a previous article, “every paying client begins as a potential client … or a “lead” … “So, it stands to reason that the more leads you get, the more proposals you’ll send, and the more paying clients you’ll acquire.” The same article covered lead generation and 6 Tips for Effective Bait Pieces, […]

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Repurposing Content to Stretch Its Value

Content marketing is a great way to attract clients and customers – whether you’re a small business owner, freelancer, or both. In fact, 57% of marketers now report that content marketing is their top marketing priority! But, for those of us who seem to have a never-ending (and always growing) task list, content marketing might […]

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A Freelancer Guide to “Calling in Sick”

As freelancers, we have a lot of responsibilities. I’d even venture to say we wear more “hats” than most high-level executives in the “corporate” world. Most days I enjoy the variety — when I’m bored with one task, I can change to something completely different. Focusing on just one thing at a time while not […]

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