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Get ready – with the steps in this post you’re going to have one of the most powerful tools for selling your small business services. Best of all, once you’ve got it set up, it will run for you month after month building your business. It’s called lead nurturing and it’s going to help you get to “yes” with more clients more often.

Lead nurturing is relationship building via email. You gather a lead, put them into an automated system, share your wealth of knowledge and impress the socks off your list members. A lead nurturing campaign can turn casual interest prospects into clients who are ready to spend money with you.

Lead nurturing isn’t about selling directly, although you will want to have a specific offer in mind. It’s about helping your clients understand the value of what you do, educating them about their options and giving them the knowledge they need to make a decision.

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