Jane Portman

Client CommunicationHere’s common business wisdom: sharing your professional insight on the project is the best way to land a dream client. But is it wise to disclose all your ideas open-heartedly? Why not apply some strategy in your client communication?

I’ve been on both sides of the fence: as a creative director managing freelancers, and as an independent design consultant. Trust me, it’s not only you who’s fighting for the best projects.

Your potential client is also fighting to attract the best talent and get projects done on time. That “ruthless” manager really needs more empathy than you might think! It’s a win-win if both sides communicate well.
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Jane PortmanJane Portman