Jennifer Havice

CopywritingNo doubt if you spend enough time surfing the web, you’ve had to slog through websites that read like a phone book. Dry, bland and having about as much personality as a Pet Rock, it’s as if the people putting them together went out of their way to suck the life right out of them.

Sometimes the culprit is simply poorly executed copywriting lacking any creativity. More often than not, it has to do with well meaning people who have gotten it into their heads that in order to create a well optimized website that converts, personality has no place.

I’m here to tell you a little something about personality filled copy and conversions –

It’s not an either/or proposition.
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Jennifer HaviceJennifer Havice