Author: Lis

5 Famous Brands That Found Success (and What to Learn From Them)

Sometimes when we look at huge, globally successful corporations, it’s hard to imagine how they got where they are today. Most started out as small businesses that seemed to have that ‘magic touch’. But what exactly is the secret recipe behind the success of these top global companies, whose names are so familiar that we […]

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How to Charm Commitment-Phobes (and Win More Work)

Have you ever had a client who eternally seemed on the verge of committing, but never actually did? Most small businesses have such tales of woe – the big contract that never actually materialized, or the client who always found a new excuse not to make a decision. It’s unfortunately true that not every prospective client […]

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5 Areas Where Your Business Can Benefit Massively from ‘Kaizen’

The dream of every small business is to gain a vital competitive advantage (and improve their services) in order to bring in and keep happy customers. However, figuring out how to achieve it can be nightmare. ‘Kaizen’ is one interesting solution. It’s a concept of achieving continuous improvement, and it’s caught on like wildfire among companies […]

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5 Ways to Win Repeat Business and Keep Your Clients Engaged

Finding new customers is always great – there’s nothing quite like that rush you get when you bring a new client into the fold. However, once you’ve brought them in, the trick lies in keeping them around. Client retention is a huge deal for any small business and it takes some effort to succeed in it. […]

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How to Turn Client Needs Into Business Profits (in 5 Simple Steps)

For your service to turn a profit, you have to provide something your clients want. This may seem like a blindingly obvious observation, but ensuring what you provide aligns with your clients needs is far from easy – and is fraught with potential pitfalls. Fear not though, there are some excellent ways to ensure you […]

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