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A person celebrating success.Sometimes when we look at huge, globally successful corporations, it’s hard to imagine how they got where they are today. Most started out as small businesses that seemed to have that ‘magic touch’. But what exactly is the secret recipe behind the success of these top global companies, whose names are so familiar that we see them every day?

The secret is this: each of these global giants had a unique approach to their business – one that positioned them for success. Small businesses can study these approaches and take away key lessons to help kick-start their own growth.

Below, we’ll look at the five top global brands of 2016, analyze each company’s road to success, and identify some useful lessons you can apply in your own business. Let’s go!

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LisLis

Image of a YES signHave you ever had a client who eternally seemed on the verge of committing, but never actually did? Most small businesses have such tales of woe – the big contract that never actually materialized, or the client who always found a new excuse not to make a decision.

It’s unfortunately true that not every prospective client will commit, and sometimes their excuses are just a sign that they’ve decided to look elsewhere. Other times, a client may have unvoiced doubts they just can’t resolve. They might be concerned about the viability of the project, or worry that its costs will be too high.

Luckily, there are six key actions you can take to charm a reluctant client into making that commitment. Let’s have a look!

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LisLis

Mandarin symbols on a white background.

The dream of every small business is to gain a vital competitive advantage (and improve their services) in order to bring in and keep happy customers. However, figuring out how to achieve it can be nightmare.

‘Kaizen’ is one interesting solution. It’s a concept of achieving continuous improvement, and it’s caught on like wildfire among companies such as governments, major banks, and even online game developers. By adapting the principles to your own business, you can improve productivity, cut costs, and enhance your customer’s experience.

In this piece, we’ll look at what kaizen is, then look at five areas where you can adapt it to your own business. Let’s get started!

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Two figures emerging from two computers and shaking hands.Finding new customers is always great – there’s nothing quite like that rush you get when you bring a new client into the fold. However, once you’ve brought them in, the trick lies in keeping them around. Client retention is a huge deal for any small business and it takes some effort to succeed in it. After all, some clients are always on the lookout for new, better, or more interesting offers.

The benefits of enticing customers to stick around are evident. First of all, it cuts down on the amount of time you need to spend selling yourself, which means you can focus on improving your service. Secondly, you already know what they want and how to deliver it. That’s why the best thing you can do for your business is to develop a good relationship with your clients, so they’ll keep coming back for more.

In this article, we’ll explore five simple strategies you can employ to increase your chances of retaining clients and turning them into regulars. Let’s have a look!

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LisLis

A faceless man standing on a pile of money.

For your service to turn a profit, you have to provide something your clients want. This may seem like a blindingly obvious observation, but ensuring what you provide aligns with your clients needs is far from easy – and is fraught with potential pitfalls.

Fear not though, there are some excellent ways to ensure you know exactly what your clients need, how to help them, how to win bigger and better contracts, and ensure your sales pitches and proposals clinch those amazing deals!

Below, we’ll look at five key steps to ensure you get all of these vital elements right and start confidently on the road to major success. Let’s go!

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