Pratik Dholakiya

Sales has been, and always will be, the most difficult part of running a business.

The entire process requires all kinds of insights in relation customer profiles, market demand, buying habits, pain points, pitching strategies, and much, much more.

We are incredibly fortunate to live in a time when sales specialists don’t have to perform all these tedious chores manually. The rise of artificial intelligence (AI) has made it possible to not only automate many of the tasks involved in the sales process, but do them in a more precise way. A study conducted by Gartner predicts that at least 30% of companies will be using AI technology in one or more facets of their sales process by 2020!

So, were your sales numbers not where they needed to be this past year? If not, here are a few ways AI can solve your problems.

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Pratik DholakiyaPratik Dholakiya

Businesses of all shapes and sizes are becoming fully aware of the significant impact content marketing has on their bottom line. At its core, the purpose is to increase engagement by relating to audiences on a personal level and building trust.

A study by Point Visible found that over 70% of both B2B and B2C marketers are dead set on producing more content throughout 2017 than they did in 2016:

One of the biggest takeaways from the concept of doing business, parallel to the advancement of technology and the internet, is that the very nature of sales has changed.

At this point, many consumers (mainly the younger crowd) have become more or less numb to the overplayed tactics of traditional sales and marketing. Instead, messaging needs to be authentic and story-driven to have a significant impact.

By itself, content marketing is by no means a new concept. The overarching objective of improving sales has remained constant. However, the distribution methods in relation to customer access has seen a significant shift in recent years.

So how can you use content to bring your pipeline to new heights? Let’s dive in.

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Pratik DholakiyaPratik Dholakiya