Terri Scott

creating great content marketing posts Google SearchPerform a Google search to learn how to create your next epic, shareable, sticky, awesome, mind-blowing blog post, and you’ll come up with an authority article of some sort.

Indeed, many of these authority articles are published by names that are well-respected in the content marketing space.

Having gone through many of these articles, I quickly spotted a problem.

Yes, many of the better posts give good tips. But they tips they offer are too broad and generally focus on how to situate elements like your headers, your line spacing, etc. None of them offer advice from an experienced content marketer who shares their specific thought process.

Until now.

I’m not saying that I’m the ultimate authority of content marketing writing, but after time spent in the trenches, and after experiencing the joy of receiving and reading positive feedback from subscribers like you (Thanks, guys!), I feel that it’s time for me to spill the beans on how I come up with the posts that you love reading, and sharing.

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Terri ScottTerri Scott

img_20160927_1100407_rewindHere’s a couple of themes that you read about often as a business owner:

Customer service, and branding.

These are often presented as two separate disciplines, but in fact, they complement each other by allowing business owners like you the ability to build an unstoppable foundation for your company.

And since the foundation is the most important component of any structure, it makes sense that you’d learn how to structure yours by following the examples of companies who have learned how to get things right.

Here’s the best part:

You don’t have to operate as a major conglomerate or even, operate like a company listed in Fortune magazine.

 

Combining excellent customer service and branding strategies that generate customer retention in the future are things that even solo creatives can implement, now!

Take a look the simple examples provided by boutique hotel resort, La Copa Inn, located in South Padre Island, Texas.

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Terri ScottTerri Scott

siblings-clipart-google-searchThere are several things that could have a positive (or negative) effect on your business, but did you know that in many cases, your birth order could also have an impact?

Let’s take a look at the theory of birth order, along with how your birth order could make a difference in how much revenue you’ll generate, how you negotiate with clients, or what type of service you’ll offer, just to name a few scenarios.

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Terri ScottTerri Scott

making client relationships work Google SearchIt’s very simple:

We can’t generate revenue without clients.

And this means that the only thing more important than learning how to offer the best value experience for our products and services is learning how to maintain great client relationships.

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Terri ScottTerri Scott

intuition Google SearchHere’s the thing about working as a freelancer, or a small-to-medium sized business owner:

You’re ultimately on the hook for all of your decisions.

And boy, do you have a host of decisions you’ll need to make in the course of a day!

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Terri ScottTerri Scott