Client Happiness

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If you’re like most entrepreneurs, you probably had that panicky moment when you wondered if anyone would ever pay for your product or service.

Fast forward to now: You worked hard to make it happen, and now you have a whole list of clients.

Excellent—but the hard work isn’t over yet. You need to ensure that your clients stay satisfied, loyal to your business, and continue to use your services over and over again. In short, you need a plan to keep clients happy.

Rather than rely on the same tired cliches of client satisfaction, I decided to turn to the experts. What do successful entrepreneurs and business owners believe is their secret to success when it comes to satisfied clients and strong client relationships?

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Briana MorgaineBriana Morgaine

Two figures emerging from two computers and shaking hands.Finding new customers is always great – there’s nothing quite like that rush you get when you bring a new client into the fold. However, once you’ve brought them in, the trick lies in keeping them around. Client retention is a huge deal for any small business and it takes some effort to succeed in it. After all, some clients are always on the lookout for new, better, or more interesting offers.

The benefits of enticing customers to stick around are evident. First of all, it cuts down on the amount of time you need to spend selling yourself, which means you can focus on improving your service. Secondly, you already know what they want and how to deliver it. That’s why the best thing you can do for your business is to develop a good relationship with your clients, so they’ll keep coming back for more.

In this article, we’ll explore five simple strategies you can employ to increase your chances of retaining clients and turning them into regulars. Let’s have a look!

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LisLis

You’re great at delivering exactly what you promise, when you promise. Your web marketing or consulting clients are always impressed with what you have to offer. But you want to go the extra mile. It’s time to start adding extras to your services.

Extras are resources, add ons and other bonuses that you can include with your projects. They are useful to your clients, but are low cost on your end. They show your clients that you’re willing to give just a little more.

Not only are “extras” impressive, they will boost your long term profits. When you offer a bonus or extra that enhances your work, you’re more likely to keep that client. They’ll remember you the next time they have a need, refer you to others or, in some cases, make an instant repeat order. Keeping your existing clients happy is far less expensive than getting new ones.

So what do extras look like? Here are some ideas to consider:
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RubenRuben

Have you ever found yourself midway through a project and realized that the client has a very, very different idea of what you’re providing? Or have trouble justifying your pricing during the proposal process?

It all comes down to managing expectations – helping potential clients understand your services, understand the value of what you do and what they will receive in exchange for your fees.

It’s important in establishing a long term and professional relationship, and it can lead to repeat business.

During the consultation and proposal stages, you can educate your potential clients and get down to the nitty gritty of what your services will provide. But managing expectations should start a lot earlier than that.

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RubenRuben