Nothing makes creative types shake in their boots like the thought of writing an executive summary.

What do they even mean?

How can you come up with one that’s halfway exciting to read?

This document, a key part of your proposal package to large corporate clients, doesn’t have to be a bore. On the contrary. Done well, it can captivate even the busiest of executives and motivate them to pull your proposal aside for their employees to read in full.

Once you get past all the misconceptions about executive summaries, it’s a matter of embracing a persuasive structure to present the right information – in the right order – to make them work for you.

Let’s get started!

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Corey PembertonCorey Pemberton

“No one writes letters anymore.”

That’s a common observation heard from grandmothers worldwide. And while it’s undeniable that letters have given way to voice mails, emails, and text messages, one remains crucial for those of us who run our own businesses:

Proposal letters.

Most of us spend the vast majority of our time writing the proposals themselves. But in some situations we need to do a bit more. A brief cover letter introducing the proposal is expected by some potential clients, and appreciated by many.

Unfortunately, it’s tempting to just throw this cover letter together in a hurry. We spend painstaking hours getting the proposal just right… but end up neglecting a great opportunity to forge an immediate connection with a potential client.

Let’s get into what proposal letters are, when you should use them, and how to make them as simple and effective as possible!

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Corey PembertonCorey Pemberton

A man holding a sign reading "No".You’ve put in the perfect sales pitch, ticked all the boxes, and yet somehow you didn’t win the project. You’re baffled and frustrated, and no wonder – just what do you have to do to win those important contracts?

Pitching often seems like more of a black art than a science, particularly when you’ve had a few rejections. However, in reality there are usually a few key reasons for rejection that are reasonably easy to rectify given a little thought.

In this post, we’ll look at six key reasons your pitch was rejected, and suggest some positive ways to improve your chances of success. Let’s have a look!

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Marketing ProposalMarketing proposals can make or break you.

Good ones put you on the fast track to a lucrative business relationship. Mediocre ones end up discarded or ignored.

As a marketer, it’s a frustrating dilemma to face. You can’t stop writing proposals because clients expect to see them. But churning out batch after batch of ineffective ones isn’t just demoralizing: it’s a huge waste of energy and time.

Sick of submitting proposals and hearing crickets from your dream clients?

Ready to make the most of your proposals and use them win over the marketing clients everyone wants to work with?

Keep reading to see where most marketers go wrong… and how you can avoid their mistakes to write a marketing proposal that sells.

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desk and glassesWe all want happy clients, and we want to see them succeed. Why? Because happy clients will continue working with us, and will recommend our services to friends and colleagues. This is something freelancers, agencies, and small business owners all strive for. 

However, you may have unwittingly set your clients up for failure by not implementing certain strategies into your agency’s workflow.

Below are five mistakes that agencies make that unknowingly set themselves, and their clients, up for failure. 

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Carrie SmithCarrie Smith