Category: Marketing

6 Ways to Sing Your Own Praises (Without Sounding Arrogant)

It’s not always easy to tell the world you’re wonderful, and while some are seemingly born with the ability to showcase themselves, others constantly need a little nudge to bring out their self-confidence. However, for freelancers, being over-modest or arrogant is an absolute no-no. Let’s face it, work goes to those who aren’t shy about promoting […]

Read More

Marketing for Introverts: What You Need to Know

Alone time is your friend. It energizes you. There’s nothing you love more than shutting yourself away to work on an exciting project. You reflect, create, and use your skills to make the world a better place. But what about marketing the end product? As an introvert who thrives on solitude, this might sound like […]

Read More

5 Secrets to Attracting More Clients with Automated Drip Email Marketing

This is a guest post from Rob Walling, co-founder of Drip, an email marketing and automation tool. We use Drip for email marketing at Bidsketch, and this guide will give you some great ideas on how to use drip email marketing to work smarter, not harder, when it comes to growing your consulting business. OK, […]

Read More

Velvet Rope Marketing: Using Exclusivity to Attract Better Clients

You’re out on the town with a group of friends. Say you decide to go to a nightclub so you can dance and have a good time. There are two places to choose from across the street. One’s a bit dingy. The door’s open, but no one’s waiting to get in. The only person standing […]

Read More

New Year’s Marketing: Strategically Unify Your Branding Message

Here’s another question for you to consider as 2015 comes to a close: What types of platforms are you using for your marketing campaigns? Whether you’ve found that it’s time to expand the reach of your marketing campaign, or whether you’re just now reaching the point of your entrepreneurship where you’ve realized that it’s time […]

Read More

How To Turn Your Website Into a Client (and Lead) Magnet

A professional website can be a freelancer’s secret weapon. You can craft it into a platform that delivers professional, well-qualified prospects—the type of people you dream of working with when you’re just starting out—straight to your email inbox. No more chasing down clients on job boards. You don’t have to spend the time and energy […]

Read More

5 Ways to Dominate Email Marketing (Just Like Amazon)

It is no secret that Amazon has set the bar with effective email marketing tactics. The leading online retailer takes a unique and customized approach with their marketing strategy, allowing the company to dominate email marketing in every aspect. Even though the company, founded in 1994, didn’t become profitable until a decade later in 2004, Amazon […]

Read More