What I Don’t Know About Marketing

by Ruben 2 Minutes

I’ve come to a realization that at some point I’m going to have to do some marketing. Problem is I don’t know much about it, so I have to get up to speed in a hurry. I’ve started this company blog which is a good first step from everything that I’ve read so far (not much), but there’s just so much that I’m missing. So I’m going to start by reading a couple of books and blogs on the subject.

Marketing is an art people spend years studying and working in without ever truly mastering it. That being said, I want to focus on small business marketing. With my full time job in the day, and Earthlingworks development at night, there’s not much time for studying. I guess it’s pretty clear what my approach should be — all about efficiency.

Where to Start

A while back I read a book called Eric Sink on the Business of Software. It’s an awesome book and I highly recommend it for anyone starting a small business. He has a lot of good marketing info for people like me. I’m extremely fuzzy on the details so I’ll have to read it over again. Either that or read through his blog since most of the information in his book is taken from there.

After that I’ll read two other books; I’ve only chosen one so far: Crossing the Chasm. Amazon feedback is high and I’ve heard a couple of people talk about it before. The last one I’ve not picked yet but I’ll check out Joel Spolsky’s stuff and see if he’s made any recommendations on this subject.


Next I’ll try and find some awesome marketing blogs or posts. I’m starting from scratch here so I’m sure I’ll be spending a lot of time on Google. Blog posts are usually a great way to get the condensed version of content. I can exclusively use blogs and forget the books but I believe the marketing side of things is vital to the success of a product/company so I’d feel better reading a couple of books. You can build the greatest product in the world but if no one knows about it then you’ve lost.


It all sounds good but I’m a little concerned because I don’t have that sales type of personality. I don’t like hype and refuse to BS people about what my product can do. So the goal is to build something cool, let people know it’s out there and they can decide whether it helps them or not. I really think it will… hopefully they do too

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by Ruben
Ruben originally founded proposal software, Bidsketch as a one-person company while working as a software developer for a billion dollar payroll company. Since its early days as a “company of one,” Bidsketch has grown to help over 2,000 paying customers win billions of dollars in new business and save thousands of hours in the process.