Easy-to-Use SEO Proposal Template (to Win Clients)

SEO Proposal Template
General Instructions: Follow the italicized instructions for each section below to create your own persuasive SEO proposal. Do your best to limit your proposal to 4-5 pages or less, as this should be all you need to identify the client’s problem, propose your services as the solution to that problem, and help the client understand all the ways your services will benefit the client. For many clients (especially brick and mortar companies transitioning to online business), the most crucial part is getting them to understand the negative consequences of not paying attention to SEO and all the positive things (traffic, leads, customers, etc.) that SEO can do for them.  

Goals and Objectives

Instructions: Use the first paragraph to identify the problem or frustration that led the prospective client to offer the SEO project in the first place. Then use 3-4 bullet points to break down different services you’ll provide to help the client overcome that problem or frustration. Begin each bullet point with an “action word.” Finally, use the paragraph after the bullet points to talk about the negative consequences that will happen if the client doesn’t fix the problem.

{client_name} needs to attract new leads to its website and turn them into customers. Its best chance to do so is to take advantage of free traffic from popular search engines. A focused SEO campaign will help {client_name}:  

  • Get its website more attention from interested prospects
  • Turn that new attention into paying customers
  • Gain increased visibility without risking its standing with popular search engines 

If {client_name} does not optimize its website to perform well with search engines, it risks drying up its pipeline of prospective customers in an increasingly competitive online space.                           

Delivering Results

 Instructions: Use 3-4 bulleted sections to describe positive results your services will create for the client. Focus on long-term results, as many potential clients are concerned about SEO being a gimmick or not remaining effective as time goes on. Spend a few lines after each result you list to 1) describe why the result is helpful to the client’s business; and 2) break down the actions you’ll take to create that result for the client.    

Here’s what {my_company}’s SEO experts will do to assure {client_name} meets its goals:

  • Launch a campaign to bring in a stream of new visitors to your website – If prospects can find you at the top of their search engine results, you can turn them into buyers. We’ll launch a campaign to improve your rankings and drive visitors to your site.
  • Build a framework to sustain a long-term increase in website traffic – We want your SEO investment to pay off over the long haul, so we’ll base your campaign on ethical link-building strategies. This framework gives you a sustained increase in traffic, largely unaffected by changes to search engine algorithms.   
  • Optimize your SEO campaign to convert your new traffic into customers – A SEO campaign should produce a tangible return on your investment: new customers. We’ll manage your campaign for 6 months after we launch it, making continual improvements to increase the percentage of your new traffic that turn into paying customers.

Recommendations for Your Company

Instructions: Use this section to talk about the specific SEO services you believe will solve the client’s problem. Under each recommendation, talk about: 1) what actions you will take to execute it; and 2) how those actions will benefit the client. Don’t be afraid to recommend ongoing services like SEO management if you believe they will help the client fix their problem.

Hiring {my_company} to develop and manage a customized SEO campaign will allow {client_name} to meet the objectives described above. If hired, we will break our project down into the following discrete SEO services: 

A Thorough Audit and Analysis of {client_name}’s Current SEO Techniques

We’ll analyze your current search engine rankings and your competitors’ SEO performance in your market. Then we’ll use the findings to help us develop the perfect strategy to increase your rankings and drive new visitors to your website.

Launch a SEO Campaign

We’ll put our plan to action. This will be an entirely hands-off process for you; our team will build the framework to increase your search engine rankings and website traffic. This framework will keep new visitors pouring in and give you an edge over your online competitors.

Comprehensive SEO Campaign Management and Optimization

We won’t just launch a SEO campaign then part ways. We’ll provide ongoing management of that campaign for 6 months, allowing us to measure the results of your investment and make improvements to your conversion rate. We’ll also report all of our findings to you.   

Your Investment

Instructions: Estimate the price for your SEO package and come up with a label for it that describes a clear benefit to the client. Breaking down your service package into 3 or 4 chronological phases (if applicable) will help the client understand what will happen when, as well as make your solution appear valuable. But keep the breakdown at a high level and don’t break down your price; it’s crucial your price is easy to understand.
Sustained Website Traffic Growth SolutionFee
Assessment of current SEO – We’ll assess your current rankings for all the major search engines to see what’s working, what isn’t, and the best way to get more traffic to your website. 

Development of SEO campaign – We’ll use the insights from our initial assessment to develop a campaign to drive more visitors to your website, and we’ll share all of the details with you. 

Launch of SEO campaign – We’ll put the plan we created for you into motion, building the necessary backlinks to make your website rise in the rankings and attract new visitors. 

Ongoing campaign management and improvement – We’ll track the results of your SEO campaign for 6 months, providing you with detailed reports and advice on how to turn a higher percentage of your new visitors into customers.
$__,____


Why Choose {my_company}?

{client_name} doesn’t just need more website traffic, it needs more paying customers. {my_company} understands that, so we continue to optimize our SEO campaigns well after they’re launched. Because we always keep your return on investment in mind, we are the best choice to launch and manage your SEO campaign. Here are some of the strengths we’ll bring to the table as we help {client_name} attract more visitors and convert them into customers:

  • {my_company} brings you more traffic and helps convert it into sales – All the traffic in the world won’t do you any good if your website doesn’t create customers instead of momentary click-throughs. That’s why we streamline your sales flow, leading your search engine traffic into a sales funnel that turns them into paying customers. 
  • {my_company} uses only proven SEO strategies to make your increase in traffic last – We don’t build your rankings just to have them come tumbling down after the next search engine algorithm change. Our consistent link-building strategy relies on a multi-tiered system of only top quality links, allowing us to permanently increase your website traffic in a safe manner. 
  • {my_company} gives you personal attention at a great price We’re smaller than many other SEO agencies, allowing us to keep our costs down and offer you top quality services at a reasonable price.  Our team is dedicated to producing results that last, and we’ll communicate regularly with you to explain the progress of your campaign and answer any questions.

Project Timeline

If {client_name} picks {my_company} to increase its website traffic and turn that traffic into paying customers, our timeline would proceed as follows:

PhaseActivitiesCompletion
Audit and Analysis of SEO Techniques{my_company} will analyze {client_name}’s current performance on every major search engine and determine the best way to drive more traffic to {client_name}’s website.02/01/XX
SEO Campaign Development{my_company} will design a SEO campaign to improve {client_name}’s rankings on every major search engine; {my_company} will share this plan with {client_name}’s team.02/22/XX
SEO Campaign Launch{my_company}’s SEO experts will put the campaign it designed into motion, driving new visitors to {client_name}’s website. 03/01/XX
SEO Campaign Management and Optimization{my_company} will track {client_name}’s SEO campaign for 6 months, make improvements to convert more visitors into customers, and provide monthly reports to {client_name} to review. 06/01/XX

Next Steps

As outlined in the Investment section, our pricing is valid until [DATE]. To take advantage of this proposal and proceed with the project as outlined, {client_name}’s next steps must be to:

  • Accept the proposal as-is 
  • Discuss desired changes with {my_company} 
  • Finalize and sign the contract
  • Submit an initial payment of 50 percent of total project fee

Once completed, {my_company} will contact {client_name} to schedule a project launch meeting to make introductions and gather information before beginning the work.

We’re happy to make changes to project scope on {client_name}’s request at any time, but may be subject to additional billing.

Terms and Conditions

Once the project fee is paid in full to {my_company}, any elements of text, graphics, photos, contents, trademarks, or other artwork furnished to {client_name} for inclusion in website are owned by {client_name}.

{my_company} assumes {client_name} has permission from the rightful owner to use any code, scripts, data, and reports are provided by {client_name} for inclusion in its materials, and will hold harmless, protect, and defend {my_company} from any claim or suit arising from the use of such work. 

{my_company} retains the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects.

This agreement becomes effective only when signed by agents of {client_name} and {my_company}. Regardless of the place of signing of this agreement, {client_name} agrees that for purposes of venue, this contract was entered into in [STATE] and any dispute will be litigated or arbitrated in [STATE].

The agreement contained in this contract constitutes the sole agreement between {client_name} and the {my_company} regarding all items included in this agreement.

SEO Retainer Proposal Sample

SEO Proposal Retainer Sample

Helping You Get Results

To get the most out of your website, you need to constantly manage and enhance your search engine visibility. To ensure that you’re designing content in a way that grabs customer attention and generates reliable leads and valuable conversions, you need to keep an SEO consultant on retainer. At {my_company}, we’re committed to helping you maximize the potential of your web presence on desktop and mobile, and by inviting us into your confidence we can help you by:

  • Tailoring your SEO campaign to your specific industry context and scale of operations.
  • Teaching you the principles of SEO that you need to understand to create useful, organic content that can help strengthen your ranking.
  • Securing your site a top three ranking for the most important search terms in your industry or sector, and gaining at least a first page ranking for important secondary terms.
  • [Additional custom value proposition 1]
  • [Additional custom value proposition 2]
  • [Additional custom value proposition 3]

Experts Helping You Help Yourself

{client_name} deserves the most effective web presence that it can muster. {my_company} can help you customize your site to ensure that it is keeping up with an ever-evolving set of diverse search algorithms. Not only will we conduct an initial assessment to discover how efficiently your site is performing, we’ll be there, month after month, to guide you through changes in the search landscape.

By retaining us, {client_name} can be sure that it is receiving the most up-to-date advice according to current best practices in the areas of:

  • Keyword search optimization
  • Granular traffic and page rank metrics
  • Major search engine updates
  • Link building
  • [Customize list here: Local Marketing, Social Media Marketing, whichever services best suit this client]

A Customized Package For {client name}

To meet {client_name}’s needs, as described above, we recommend the following SEO retainer services as part of this project: 

Site Assessment

{my_company}’s SEO analysts will comb your site from top to bottom to determine its strengths and weaknesses, providing you with an array of options so that you can choose the precise services you require. 

Keyword Research

Our team will conduct through keyword research to ensure that your site organically incorporates the precise terms that your desired audience is actually using when they search the web.

Content Updates

Having conducted the research, we will implement changes at the level of content, from titles and urls to headers, copy, and links.

Link Building

We will work with our partners to connect your site with social media and blog coverage to organically build buzz that directs users to your page.

Regular Reports

To ensure that you know exactly how your site is performing, we will assemble detailed and customized reports that show you ranking metrics and changes month-over-month. These reports can help guide decision-making and direct on-the-fly changes to the consulting service package.

Service Summary

Monthly SEO Consulting ServicesFee
Site Assessment – We will thoroughly check your site’s structure and content to determine its current ranking and discover elements that could be improved, not just in a discovery phase, but every month, or at a series of customized milestones.    

Analytics Report
– We will deliver a regular detailed report, tracking unique visitors, time on site, page views, and any others from a wide array of customizable metrics.


Link Building and Content Updates
– We will create an agreed-upon number of new monthly links, and implement content changes to maximize keyword performance. 


Other customized services
– [xxxx xxxxx xxxxx xxxx xxxxxx xxxxx xxxxxx xxxxx xx]. 

$__,____

Why Choose {my_company}?

{client_name} needs to use its time doing what it does best: providing great [describe industry/service/product]. By keeping a Search Engine Optimization consultant like {my_company} on retainer, {client_name} can focus on running its organization while we take care of keeping its website as efficiently searchable as possible. Instead of conducting a one-time review that might quickly fall out of date, the consistent assistance of an SEO consultant will allow you to closely monitor your site and keep it current with all of the latest search engine changes.

  • {my_company} is experienced in a wide variety of SEO monitoring and promotion techniquesOur team has experience tracking the SEO performance of many different types of websites in many different industries and sectors. We know how to monitor your site’s performance and target the areas that need the most improvement.    
  • {my_company}’s team is dedicated to helping you reach your users where they are – We know that a strong search ranking is not the ultimate goal of your organization. You are in the business of [INDUSTRY], and we know that you want to reach the highest number of customers possible. We always keep this goal in mind, and work closely with you to bring your site to the attention of those who will take best advantage of your services.
  • {my_company} is focused on tracking the latest developments in SEO, and passing our knowledge on to you {client_name} can rest assured that {my_company} is bringing you the latest, most relevant thinking in SEO. Our team of analysts and advisors are constantly researching changes in major search engine algorithms and updating their approach accordingly. By keeping {my_company} on retainer, {client_name} will keep its finger on the pulse, and keep its website as visible as possible.

Project Timeline

If {client_name} chooses {my_company} to provide SEO retainer services, our timeline would proceed as follows:

PhaseActivitiesCompletion
Initial Strategy Discussion and Milestone SelectionIn-person or online meeting between stakeholders at {client_name} and analysts at {my_company} to select services and set timelines.02/01/XX

Delivery of Monthly Repor

{client_name} will receive a monthly update of all SEO activity, including detailed analytics/metrics, a list of potential site optimizations, and a survey of relevant search engine algorithm changes.One month from project launch, and monthly thereafter.

Consultation Meeting or Further Service Customization

In-person or online meeting between {client_name} and {my_company} to discuss progress and renew the terms of the consultancy, including adding or removing services.Two-six months from project launch.
[Phase name #4][Short phase description #4][Date of start]


Next Steps

As outlined in the Investment section, our pricing is valid until [DATE]. To take advantage of this proposal and proceed with the project as outlined, {client_name}’s next steps must be to:

  • Accept the proposal as-is, and agree to select services at the kick-off discussion 
  • Discuss desired changes with {my_company} 
  • Finalize and sign the contract
  • Submit an initial payment of 50 percent of total project fee

Once completed, {my_company} will contact {client_name} to schedule a project launch meeting to make introductions and gather information before beginning the work.

We are happy to make changes to project scope on {client_name}’s request at any time, but may be subject to additional billing.


Business Goals

{client_name} needs to attract new leads to its website and turn them into customers. Its best chance to do so is to take advantage of free traffic from popular search engines. A focused SEO campaign will help {client_name}:  

  • [Business goal/pain #1]
  • [Business goal/pain #2]
  • [Business goal/pain #3]

If {client_name} does not optimize its website [negative result of ignoring this problem].

Our Recommendations for {client_name}

Here’s what {my_company}’s SEO experts will do to assure {client_name} meets its goals:

  • [Recommendation #1 - tie in business benefits to each of these recommendations]
  • [Recommendation #2]
  • [Recommendation #3]

Project Investment

[Service/Package Name]Fee
[Show a brief high-level list of services provided]$__,____

Why Choose {my_company}?

{client_name} doesn’t just need more website traffic, it needs more paying customers. {my_company} understands that, so we continue to optimize our SEO campaigns well after they’re launched. Here are some of the strengths we’ll bring to the table as we help {client_name} attract more visitors and convert them into customers:

  • [Company strength/expertise #1]
  • [Company strength/expertise #2]
  • [Company strength/expertise #3]

Timeline

If {client_name} picks {my_company} to increase its website traffic and turn that traffic into paying customers, our timeline would proceed as follows:

PhaseActivitiesCompletion
[Phase name #1][Short phase description #1]02/01/XX
[Phase name #2][Short phase description #2]02/22/XX
[Phase name #3][Short phase description #3]03/01/XX
[Phase name #4][Short phase description #4]06/01/XX

Getting Started

As outlined in the Investment section, our pricing is valid until [DATE]. To take advantage of this proposal and proceed with the project as outlined, {client_name}’s next steps must be to:

  • [Step #1]
  • [Step #2]
  • [Step #3]

We’re happy to make changes to project scope on {client_name}’s request at any time, but may be subject to additional billing.

Terms and Conditions

[Your terms and conditions]