Tag: content strategy

6 Reasons You Should Use Visual Content to Capture and Grow a Loyal Audience (And How!)

Finding ways to attract and keep people coming back to your website or blog (and ultimately your business) isn’t easy. Nowadays, people are butterflies flitting around the web, stopping for a few seconds and then moving swiftly on. This is bad news when it comes to building loyalty for your work. If you want to […]

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Repurposing Content to Stretch Its Value

Content marketing is a great way to attract clients and customers – whether you’re a small business owner, freelancer, or both. In fact, 57% of marketers now report that content marketing is their top marketing priority! But, for those of us who seem to have a never-ending (and always growing) task list, content marketing might […]

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7 Tips for Writing Content Like A Human

It seems everyone is working on his or her content strategy these days … Folks are writing content, sharing it, linking, testing, and measuring it … But, some of them forget that traditional direct-response copy skills are still working in today’s content boom. Take for instance, writing conversationally. This popular advice is accepted as one […]

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Focus 80% Of Your Content Strategy Efforts On This One Thing

When building your content strategy, how much time do you spend on your headline (or title)? If you’re like most content creators, you make up your headline seconds before hitting “Publish.” You also might think headline testing is something only copywriters or marketers should worry about … But, here’s the thing: Your headlines are the […]

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