Getting Cozy With Your Competition

by Ruben 1 Minute

A couple of days ago I read an interesting post on 5 reasons why you should network with your competition and it got me thinking. Why not be friendly with your competition? If you think about it, there’s really nothing to be afraid of.

The thing is, there’s nothing to be afraid of because your competition isn’t like you.

To be successful you have to have something that makes you stand apart from the competition. A reason why people pick you and not your competitors. Your unique selling proposition. You see, you’ll certainly have some overlap, but you should never be 100% (or even 90%) like a competitor. If you do, then take a serious look at what you’re offering and think about how you can differentiate yourself. And do it quickly!

Being that you and your competition should differ, it becomes pretty clear how getting cozy with the competition can work to everyone’s advantage.

The question becomes, will they have the guts to accept your friendship if you reach out?

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by Ruben
Ruben originally founded proposal software, Bidsketch as a one-person company while working as a software developer for a billion dollar payroll company. Since its early days as a “company of one,” Bidsketch has grown to help over 2,000 paying customers win billions of dollars in new business and save thousands of hours in the process.