{"id":5504,"date":"2015-10-29T09:38:21","date_gmt":"2015-10-29T16:38:21","guid":{"rendered":"https:\/\/www.bidsketch.com\/blog\/?p=5504"},"modified":"2015-10-29T10:27:36","modified_gmt":"2015-10-29T17:27:36","slug":"identifying-value-proposition","status":"publish","type":"post","link":"https:\/\/www.bidsketch.com\/blog\/sales\/identifying-value-proposition\/","title":{"rendered":"Four Great Tips For Identifying Your Value Proposition"},"content":{"rendered":"

\"4As a freelancer, you need a value proposition. You really do. But far too many freelancers out there are still struggling with getting their core offerings nailed down in this regard.<\/p>\n

Some people, sadly, are still not even fully on board with what a value proposition is in the first place, let alone how much difference it can make to selling their services.<\/p>\n

In this article, we’ll cover both the essentials of what a value proposition is and, more importantly, step through four great tips for putting together a killer version of your own.<\/p>\n

By the time we’re finished, you’ll have a clear plan of action for making sure you’re putting the best possible foot forward in your business.<\/p>\n

Before we get on to concrete steps, let’s start with a quick review of the basics.<\/p>\n

<\/p>\n

What Is a Value Proposition?<\/h2>\n

Put simply, your value proposition is what makes people buy from you. It tells them, in no uncertain terms, the exact value you will be delivering to them as a customer by doing three key things:<\/p>\n

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  1. It tells your clients how you can solve their problems or improve their lot.<\/li>\n
  2. It explains the unique benefits you bring to the party as a solutions provider.<\/li>\n
  3. It makes clear why clients should go with you rather than your competition.<\/li>\n<\/ol>\n

    Your value proposition should be the first thing visitors see on your site and be repeatedly stressed in any sales and marketing literature or face-to-face meetings.<\/p>\n

    We’re not talking about a catchy slogan like \u201cMaybe it\u2019s Maybelline\u201d here. Your value proposition should be a chunk of text including some or all of the following:<\/p>\n