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About Bidsketch

Who's Behind Bidsketch?

Bidsketch was originally founded as single person company in south Florida on November 2009.

Since then, it's grown to help over 1,000 paying customers win millions of dollars in new business and save thousands of hours in the process.

We focus on three things:

  • Customer service — we work hard to keep you happy.
  • Usability — we streamlined our online service to save you hours on each proposal.
  • Education — we regularly share specific tactics to help you win more business.

We know that it takes more than software to help you become more successful, and it's our passion to help you get there.

The Team

Ruben Gamez



Originally a software developer, Ruben bootstrapped Bidsketch while working full time and was quickly able to grow it into a profitable business. He spent several years working for a billion dollar payroll company. There he helped build and manage a custom proposal system that was used to regularly win seven and eight figure deals.

After learning about the psychology behind closing large deals and helping friends with their client meetings, he decided to make it his mission to take away the pain from the proposal process.

Ruben was lucky to get interviewed by Andrew Warner on his entrepreneurial video podcast Mixergy.

Watch the video below to learn more about Ruben and how Bidsketch got started:


Get in touch with Ruben through email:



Customer Experience

With a background in psychology and philosophy, Nicole first considered a career in research but decided against it in favor of more accessible outcomes. She now focuses her attention on the customer experience. She helps customers get the most out of Bidsketch and ensures they get amazing service. Nicole is also an aspiring polymath and writer.



Rails Dev

Eric is a Ruby on Rails Developer working out of sunny Philadelphia. He lives comfortably in the space between design and development and will excitedly tell you that he makes the internet. Eric has written a book on Rails testing, contributed (a very small feature) to Ruby on Rails, and has been a guest on the Ruby on Rails podcast.

Eric really doesn't like snakes.


Design Advisor

Ryan Scherf

Design/UI Advisor

Ryan is a web and product designer from Minneapolis. He's the co-builder of Paid {}, an iOS app for managing your Stripe account. He's also responsible for all of the great design work on Bidsketch.

Ryan can be found on Twitter at @ryanscherf.

Rob Walling

Rob Walling


Rob Walling has been starting companies for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. His blog, Software By Rob, is a top 20 startup blog and is read by about 25,000 web entrepreneurs each month and he co-hosts one of the leading startup marketing and entrepreneurship podcasts called Startups for the Rest of Us. Rob also owns an awesome SEO keyword tool and the leading ASP.NET invoicing software on the market, in addition to a handful of other cash-flow positive products.

Rob can be found on Twitter at @robwalling.

Noah Kagan

Noah Kagan


Noah is the Chief Sumo at AppSumo, which helps web professionals get customers. Previously, he founded Gambit, a payment engine for virtual games. Before that, he helped launch Earlier in his career, he was one of Facebook’s first hires.

Noah can be found on Twitter at @noahkagan.

Giacomo 'Peldi' Guilizzoni

Giacomo 'Peldi' Guilizzoni


Peldi is the founder and CEO of Balsamiq Mockups, which helps people build great software by letting them easily sketch out their ideas, then quickly collaborate and iterate over them. You can read about Peldi in these interviews, in this blog post about his story, or listen to some of his talks.

Learn more at

Got a question? Get in touch!