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A Free Graphic Design Proposal Template

Land Better Design Clients While Increasing Your Rates

Graphic Design Proposal Template

This is the Graphic Design Proposal Template Your Clients Want

Persuasive Proposals are Unique and Focused on Clients

You didn’t sign up for this.

You’re not in sales. You'd rather be spending your time designing and crafting amazing experiences for your clients.

But the reality is, you can’t afford to skip writing proposals. They're how you get high-end clients. So you might as well find out how to make yours land more (and better) clients.

Most graphic design proposals are generic; they blend in with all the rest. That's because most designers focus on the look of their proposals, but completely overlook what the client cares about most in a proposal: the words. Not just any words, they're looking for the right words. They want to know that you understand what they're looking for, and are reading your proposal to ensure they can trust you. The best proposals look great, but more importantly, they're persuasive.

Present What You Can Do for Clients in a Persuasive Way

Identifying your prospect’s deepest frustrations is how you get the attention of the right type of clients. Then it’s time to take that attention, run with it, and land clients.

Persuasive graphic design proposals frame the services they recommend in a special way. They present them as solutions to problems, and they offer plenty of reasons why they’re the best choice to carry out those solutions. Most designers get this wrong.

The problem with writing truly persuasive client proposals is that they take time. The secret is that you have to create a master document you can use to quickly create proposals your clients will actually read and love.

Don't Compete on Price, Compete on Value

There are countless graphic designers out there, but how many of them can help clients like you can? You have a unique skill set that you can apply towards helping clients and offering them massive value.

Designers who do a poor job communicating that unique value end up competing with everyone else on price. It's a race to the bottom. You don't want to be there.

You can avoid that. The Graphic Design Proposal Template gives you practical tips to increase your perceived value. This attracts a higher tier of clients and gets them to focus on that value instead of the price tag.

What's Inside the Proposal Template

Here's a look at what you'll find inside the Graphic Design Proposal Template:

  • A pricing section that will get clients to focus on value instead of cost
  • Real-life examples you can tweak and apply to your projects
  • Sections focused on both the problem and solution 

Check out these sections from the Web Design Proposal Template


Client Needs

Element Payroll, a payroll company dedicated to supporting businesses with human resources management and staffing services, has identified a need to brand the company as a full service business partner.

The company is currently seen as mom and pop business, making it virtually impossible to be considered as a business partner to larger clients. Element Payroll is looking to re-brand itself to shed its current image and be able to reach an entirely new market.

Recommended Solution

We recommend the development of an original branding package that will portray Element Payroll as a full service payroll company, capable of serving businesses with human resources management and corporate staffing services.

The branding package will include:

  • A compelling logo 
  • Attractive business card design 
  • Professional company letterhead 
  • Designs to be used in the company’s other marketing pieces

The whole package will be coordinated to present a uniform and professional image to current and potential clients.

Get the rest of the proposal template below.

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