Startups and companies that want to update their image require corporate identity packages to fulfill their requirements. For individuals and/or agencies that specialize in creating logos, letterheads, and public relations paraphernalia, writing a corporate identity proposal is a great way to get business. Submitting these documents to prospective clients makes you look professional, reliable, and approachable.

When choosing between a company that sends a canned cover letter over a company that provides a customized report on the company’s needs and the steps on how they can accomplish its goals, the majority will opt for the latter. The corporate identity proposal shows that you care enough to invest the time and effort into creating such a detailed document.

The corporate identity proposal should essentially be composed of the following:

Description of the Client’s Company – some of the most effective corporate identity proposal sums up the business model, goals, and product line of the client. This assures that they you actually understand what their business is.

Identify the Needs – having described the company, the next step is to explain why your idea for a logo or marketing campaign is suitable for their goals. There may be many “needs” you need to address. For example, it might be a good idea to describe why rebranding can make a company look more modern and approachable.

Provide Recommendations – in many cases, the recommendations section can make or break contracts. It should include your ideas for the PR campaign. Here are some suggestions:

• Logo – most companies that ask for corporate identity proposals are on the verge of rebranding their products and/or the company itself. Remaking the logo is a big part of the process. Then of course, a lot of firms that will take advantage of your service are in the startup stage. In this case, you need to create a whole new line of paraphernalia for marketing.
• Brochures and Flyers – printed paraphernalia remains a great way to generate brand recognition. This is particularly true if the company you’re targeting is a local business such as a restaurant, salon, plumbing company, etc. Brochures and flyers are particularly effective in local promotions.
• Press Release – get some buzz on the media by submitting press releases to top distribution sites. Most sites will display your media release only on their websites. But journalists who are looking for newsworthy reports do feature press releases if they find interesting events or tidbits.
• Letterheads and Business Cards – these are an important part of the corporate identity package. The corporate identity proposal should contain suggestions on the quantity of letterheads and business cards that should be printed. Provide a quote as well.
• Exhibition Booth Materials – this type of materials are essential if the prospective client wants to join trade shows and exhibitions to network with customers and other business owners. This requires creating catalogues, banners, and product giveaways.

Highlight Your Expertise – if you’ve identified the company’s needs correctly, they will keep reading. Now is the time to convince them to hire you. Take note that you will be competing with others who contractors and/or agencies so make sure that your proposal will be remembered.