Examples of Marketing Proposals Mistakes You Should Avoid

by Ruben 2 Minutes

You may have the best examples of marketing proposals in the world, but that doesn’t mean anything if you don’t utilize it properly. It is easy to commit mistakes in writing examples of marketing proposals for submission. You can also overlook a number of things such as forgetting the mention the mode of payment or failing to proofread your work. These mistakes can be costly.

The examples of marketing proposals you submit should also be customized according to needs of the client. Invest time and effort when writing the proposal. It will pay off in the future. In this article, we’ll outline the mistakes you want to avoid when customizing your examples of marketing proposals:

Failing to show proof of competence – remember, you’re up against competitors who may be bigger, better, or cheaper. So you need to show the exact reasons why you are perfect contractor for the client. Instead of submitting a stark proposal that’s devoid of any personality, use some personality and charm. Summarize what you understand their needs to be because it shows that you pay attention. Next, list accomplishments on other projects that closely mirrors their requirements.

Poor breakdown of tasks – by not breaking down tasks, you are giving the perception that your service is a “commodity” rather than a customized contract of service. So list down the tasks and even the hours required to complete each step of the process. It gives the client a more intimate view of how you work. For a sales copywriter, for example, demonstrate how the work involves more than just writing. Make the client aware that the job also requires product research, audience research, conceptualization, drafting, and layout among others.

Committing spelling and grammar errors – writing the proposal and firing them off may seem like a time-saving strategy. But failing to proofread your proposals can negate all your efforts. Grammar mistakes give your business an unprofessional feel. Make it a point to proofread everything prior to submitting them. By reading the examples of marketing proposals again, you might even find room for improvement. This can help you land even bigger contracts in the future.

Skipping important details – information relating to copyright, mode of payment, and scheduling may not seem important to you, but they might be critical for the client. Even if they are interested in your service, they might want to skip the back-and-forth exchange of emails. Instead, they might go to a competitor who offers similar service. By including this type of information on the examples of marketing proposals, you increase your chance of landing a great project.

Forgetting to sell your service – outline the list of skills that makes you the perfect person for the job. There are even some writers that include testimonials on their examples of marketing proposals. That way, prospects will be sold on you from the very beginning. Also, if you have done similar work before, describe how your work benefited a previous client.

Avoid the common mistakes made by proposal writers. Use examples of marketing proposals that integrate all the important elements and you’ll experience the benefits of having a steady client base.

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by Ruben
Ruben originally founded proposal software, Bidsketch as a one-person company while working as a software developer for a billion dollar payroll company. Since its early days as a “company of one,” Bidsketch has grown to help over 2,000 paying customers win billions of dollars in new business and save thousands of hours in the process.