How to Write a Proposal for Website Development

by Ruben 2 Minutes

While we’ll be covering what you need to put in your website proposal, you’ll want to make sure you go here and get the website proposal we’ve created to help you land more clients.

Are formal proposals more effective than informal ones? This is actually a very difficult question to answer because it depends on a variety of factors. It’s important to consider who will read the proposal, in what context it will be seen at, and at what type of company you’re targeting. A bid proposal for website development for a government contract, for example, should always have a formal format.

On the other hand, if you’re dealing with a client who wants to develop a site for the first time, then addressing his concerns in a less formal writing may be appreciated. Always consider who the audience is before you decide to create an informal proposal for website development.

You may be wondering though, why create an informal proposal for website development when you can stick with the safe and sure by writing a structured one? Well, the informal document actually has a lot going for it. This can be more effective if you’re dealing with individual decision-makers, startup companies, and small businesses because there is a more intimate feel to it. The reader will feel that you’ve made the effort to help them and are really concerned about their business.

Here are the steps you should follow in writing an informal proposal for website development:

  • State the purpose – say something in the tone of “I’ve reviewed your recent website analytics and believe that there is room for improvement. I propose to do the following to increase your visitor traffic.”
  • Provide background information about your company – there’s no need to provide a brochure-like sales letter on the email. Just write a couple of sentences about the firm and the reader can check out your website if they want to learn more.
  • Outline the costs involved – now that you got the reader’s attention, the next step is to provide your rates. Since you are not sure which specific type of website the client would be interested in, just put a table showing the rate of individual services and package prices.
  • Restate the problem – at the start of the proposal, the problems you’ve identified were already mentioned. It is important to restate it towards the end as well. Give more figures, statistics, or facts that will substantiate your findings. It will let the reader know that the service you’re offering would really be advantageous to them.
  • Restate the solution – get their attention by emphasizing the features and benefits of your proposal for website development. Repetition will keep you at the top of their minds. It also enables an easy recall of what you have to offer.
  • Write a conclusion – at this stage, you just want to close the proposal for website development with a statement of why the reader’s website needs improvement and why you’re the best person to do the job. Include a call to action to encourage them to hire you today. Don’t forget to thank them too.

These are just some of the elements you can include in the proposal for website development.

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by Ruben
Ruben originally founded proposal software, Bidsketch as a one-person company while working as a software developer for a billion dollar payroll company. Since its early days as a “company of one,” Bidsketch has grown to help over 2,000 paying customers win billions of dollars in new business and save thousands of hours in the process.