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Copywriting for Freelancers: Choosing the Words that Lead to Better Clients & More Sales
When it comes to raising your rates, you’d be surprised at how much a few simple words may be costing you. If you’re selling services online, you must understand that words rule the web, whether you like it or not. And since you need to be able to convey to a multitude of potential clients why you […]
Read More10 Attention-Grabbing Blog Post Templates for Your Freelance Blog
A few weeks backed when I tackled our Freelance Marketing 101 post, one of the most common questions I received was about content—specifically, what sort of content to create. I had mentioned that freelancers often make the mistake of creating content for other freelancers instead of their true audience; the people who want to pay for their time! Since it can […]
Read MoreHow to Resolve a Client Dispute in 6 Steps
Any freelancer who has been in the game for more than five minutes has endured a client dispute. It comes with the territory — even if you do great work and behave impeccably you’re bound to come across someone at some point who’s seemingly eager for a fight. The ramifications of client disputes are rarely […]
Read MorePrevent Scope Creep in 5 Steps (Without Upsetting Clients)
Any freelancer, consultant, or agency that has been in business for any length of time has experienced the monster that is scope creep. It goes something like this: work with a new client starts off as well as you would expect, but over time the project seems to get bigger and bigger while your price […]
Read MoreWhy Firing Your Clients Can Earn You More Revenue And Save You Time
Let’s take a reality check. Take a look at your current client portfolio. I bet you $100 that twenty percent of your clients actually account for eighty percent of your revenue. What’s more, twenty percent of your “other” clients are likely taking up eighty percent of your time. That ain’t an ideal scenario for any […]
Read MoreA Dead-Simple Customer Profile Template that will Massively Increase Sales
Who are your ideal clients? As a freelancer, do you know which sorts of people are a perfect fit for your business… or are you just winging it? If it’s the latter, it is time you look into customer profiling, one of the absolute BEST freelance marketing tactics available that will help you land the clients and gigs that […]
Read More8 Networking Skills that Every Professional Needs to Have
When it comes to most advice on networking, many business publications place too much emphasis on “what’s easy” rather than “what works”. This has only been amplified by the recent dominant presence of social media. With useless “tips” like: ‘Set up a LinkedIn profile!’ ‘Get active on Twitter!’ ‘And… um, email people I guess!’ …it’s […]
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