Marketing

Marketing your service business can be an expensive endeavor. Although this investment usually pays off in the long run, coming up with the funds to support your online marketing can be a challenge – especially when you’re just starting out.

While most marketing endeavors require at least a modest budget, there are a few effective ways you can promote your business without spending any money at all. Through the power of social media, you can spread the word about your service business, what you offer, and how you can help your clients – all for free.

Let’s take a look at a few of the best ways to market your service business on social media that won’t cost you a dime!

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Tom EwerTom Ewer

Imagine it’s just weeks before the holidays.

With your shopping list in hand, you set off to brave the teeming crowds at the mall. Maybe you’re excited. Maybe you’re dreading it…

But those presents aren’t going to buy themselves!

Some people live for shopping in retail stores. Others (I’m raising my hand here) would rather stay in our stretchy sweatpants and order everything online.

Brands like Amazon have transformed what the retail landscape looks like. Yet, despite this massive upheaval, retailers continue to find success using time-tested marketing principles.

They work on us all the time.

Most people are completely unaware of them.

Once we identify those principles, we can apply them to build stronger connections with customers in our own businesses.

So let’s dig in.

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Corey PembertonCorey Pemberton

For some, content marketing funnels seemed like just another fad. These marketers were suspicious, preferring promotions and paid ads.

But content marketing advocates have history on their side. This last decade in particular has shown us that, when done right, content marketing lives up to the hype. Brands like Hubspot and Quick Sprout have used it with tremendous success.

In an age where hundreds of millions use ad blockers and the public is bombarded by thousands of marketing messages daily, it’s never been more important for brands to give people something they actually want to interact with.

The trouble?

While practically every marketer understands the potential of content marketing driven funnel, most of us aren’t doing it as well as we should.

Why?

Let’s get to the bottom of this!

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Corey PembertonCorey Pemberton

You don’t need me to tell you that creating a marketing plan for your business is essential.

We all know how important it is to market your business; the trouble is, marketing strategies—and the tools to put these strategies in place—can often be pricey.

That being said, there are plenty of free (or very low cost) ways that you can market your business. Plus, these strategies allow you to get creative, and really focus on adding value through your own voice and expertise within your industry—which is a win all around.

Read on to see my list of 10 marketing strategies that won’t break the bank.

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Briana MorgaineBriana Morgaine

Brown haired woman in white long sleeve shirt sits at laptop.

Your website is often your company’s first introduction to potential clients and customers. As an online representation of who you are and what you can provide, your site needs to draw visitors in and convince them to work with you. Unfortunately, it’s easy to make a few crucial mistakes that can turn people away instead.

If you’re struggling to attract new customers, your website might be to blame. Poor design, boring content, or confusing navigation can cause visitors to click away from your site before the first page even fully loads. On the plus side, there are some simple fixes that can help you create a more professional website in no time.

In this article, we’ll explore four mistakes you might be making on your company website. What’s more, we’ll provide you with some tips on how to fix these issues. Let’s get started!

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Tom EwerTom Ewer