Category: Marketing

4 Free Ways to Find Clients Using Social Media Marketing

Marketing your service business can be an expensive endeavor. Although this investment usually pays off in the long run, coming up with the funds to support your online marketing can be a challenge – especially when you’re just starting out. While most marketing endeavors require at least a modest budget, there are a few effective ways […]

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5 Retail Marketing Tricks You Should Steal Today

Imagine it’s just weeks before the holidays. With your shopping list in hand, you set off to brave the teeming crowds at the mall. Maybe you’re excited. Maybe you’re dreading it… But those presents aren’t going to buy themselves! Some people live for shopping in retail stores. Others (I’m raising my hand here) would rather […]

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7 Content Marketing Funnel Mistakes You Can’t Afford to Make (and How to Fix Them)

For some, content marketing funnels seemed like just another fad. These marketers were suspicious, preferring promotions and paid ads. But content marketing advocates have history on their side. This last decade in particular has shown us that, when done right, content marketing lives up to the hype. Brands like Hubspot and Quick Sprout have used […]

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10 Free (or Nearly-Free) Marketing Strategies for New Entrepreneurs

Implementing a marketing plan can be expensive—especially as an entrepreneur. So, here are 10 free (or inexpensive) marketing strategies to consider.

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4 Common Website Mistakes That Could Be Turning Potential Clients Away

Your website is often your company’s first introduction to potential clients and customers. As an online representation of who you are and what you can provide, your site needs to draw visitors in and convince them to work with you. Unfortunately, it’s easy to make a few crucial mistakes that can turn people away instead. […]

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