Category: Marketing
5 Retail Marketing Tricks You Should Steal Today
Imagine it’s just weeks before the holidays. With your shopping list in hand, you set off to brave the teeming crowds at the mall. Maybe you’re excited. Maybe you’re dreading it… But those presents aren’t going to buy themselves! Some people live for shopping in retail stores. Others (I’m raising my hand here) would rather […]
Read More10 Free (or Nearly-Free) Marketing Strategies for New Entrepreneurs
Implementing a marketing plan can be expensive—especially as an entrepreneur. So, here are 10 free (or inexpensive) marketing strategies to consider.
Read More3 Key Strategies for Using a Buyer Persona to Improve Your Marketing Strategy
Marketing your service business is all about showing potential customers and clients who you are, what you’re capable of, and why you’re better than the competition. However, a marketing strategy centered around you and your needs is destined to fail. If you want to attract new customers to your service business, you need to make […]
Read More5 Key Branding Tips to Help You Attract Better Clients
For some small service businesses, branding can feel like an ‘optional’ strategy reserved for the big names. Instead of creating a recognizable image that attracts the attention of their target audience, they market themselves as the solution to everyone’s problems. Unfortunately, when a company doesn’t have a clearly defined brand, it often creates a dime-a-dozen […]
Read MoreHow to Build Your Brand as a Consultant or Freelancer
If you run a very small business, building a brand can feel a bit superfluous. However, the reality is that no matter how big or small your business, you need a brand.
Read MoreLaunch by Jeff Walker: 5 Key Insights for Every Entrepreneur
Jeff Walker was broke. He couldn’t cut it in the corporate world, so he was taking care of his young children while his wife struggled to put food on the table. His family was broke… and desperate for change. That’s when Walker decided to try something different. He started creating products and selling them online. […]
Read More11 Tips to Transform Your Boring Company Blog
Everyone has a blog these days. Your mother. Your mail carrier. Maybe even your dog. The sobering reality: of these millions of blogs, only a small fraction will successfully build an audience. This sounds like bad news, but it’s actually an opportunity in disguise. The vast majority of businesses are blogging ineffectively. So if we […]
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