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9 Vital Clauses to Include In Your Freelance Contract
Freelancers are unusually vulnerable to bad contracts – less likely than a larger business to be able to afford legal advice, and more likely to feel pressured to accept the terms, whatever they may be. However, a bad contract is not unlike a wicked stepmother, it can cost you dearly: not just financially, but also […]
Read MoreEmail Marketing: How To (Still) Enjoy This Relevant Tool
When it comes to the relevancy of the major content marketing platforms, there’s enough information supporting each platform to make your head explode! If you’ve been paying attention to all of the hype, then you might have read that email marketing is dead. But there’s plenty of reasons why email marketing is just as relevant […]
Read More6 Things to Do When Your Client Wants to Change Your Work
It’s a perennial and tricky problem: You’ve crafted something that you’ve sweated over, lost sleep over and finessed until you finally have it perfect. Then your client gets to see it, and you hear the words all freelancers dread: “It’s great, but I’d really like it to be different…” What do you do? Well, given […]
Read MoreThe P.T. Barnum School of Self Promotion
Phineas Taylor (P.T.) Barnum was one of America’s greatest entrepreneurs. His strategies might be exactly what you need to grow your business. Barnum was a master at advertising and self promotion – so much so that modern business schools continue to study his techniques. He was one of the first adapters of many aspects of […]
Read More6 Tough Realities about Being a Freelancer (And How to Deal With Them)
If you’re new to freelancing or considering it as a career option, you may see the road ahead as strewn with roses. You’ll have the best boss in the world (you)! Your time will be your own! Unfortunately, like most roses, freelance life has its thorny side and there are issues you will soon find […]
Read MoreVelvet Rope Marketing: Using Exclusivity to Attract Better Clients
You’re out on the town with a group of friends. Say you decide to go to a nightclub so you can dance and have a good time. There are two places to choose from across the street. One’s a bit dingy. The door’s open, but no one’s waiting to get in. The only person standing […]
Read MoreNew Year’s Marketing: Strategically Unify Your Branding Message
Here’s another question for you to consider as 2015 comes to a close: What types of platforms are you using for your marketing campaigns? Whether you’ve found that it’s time to expand the reach of your marketing campaign, or whether you’re just now reaching the point of your entrepreneurship where you’ve realized that it’s time […]
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