Category: Marketing
8 Practical Reasons You Need To Drive Your Marketing
Everybody knows that you can’t start earning revenue unless you start marketing for new clients. But, what happens after you’ve landed them? Should all of your marketing stop? Not if you’re smart, and below are 8 practical reasons why thinking of marketing strategies should be a priority above the products or the services that you […]
Read More6 Ways That Being the Class Clown Can Improve Your Marketing
Everyone likes to laugh, even your customers. Yet using humor in marketing is something that many marketers are cautious to try out. When done well, brands can expect to see increased site visits, high engagement rates, enviable share statistics and a serious boost to brand image. However, many marketers are under the impression that there […]
Read More7 Methods to Grow your Email List (The Organic Way)
You’re smart, so I don’t need to preach the importance of an email list to you. However, I do want to preach the importance of gathering as much information relating to your email list as possible, and doing so organically. Email addresses are a given. However, by collecting other types of data – such as […]
Read MoreWhat Hairstylists Can Teach You About Effective Social Media Marketing
New marketing techniques always intrigue me. When I see something brilliant, I want to see how I can implement it in my own business or if it’s not a good fit for me, help someone I know to. Regardless, I think we should all stay open to new marketing ideas – especially when it comes […]
Read More3 Research Tips to Attract Your Ideal Clients
As a freelancer myself, I understand how difficult it can be to do your own marketing … Often you’re so close to your product or service that you’re not sure why your ideal clients need you … That’s why, when creating your marketing strategy, you should always start at the beginning – even if you […]
Read More7 Tips for Writing Content Like A Human
It seems everyone is working on his or her content strategy these days … Folks are writing content, sharing it, linking, testing, and measuring it … But, some of them forget that traditional direct-response copy skills are still working in today’s content boom. Take for instance, writing conversationally. This popular advice is accepted as one […]
Read MoreHow to Sell Your Services Using Benefits
Imagine … you’re chatting with a potential client … trying to win a new project. The conversation turns to what exactly will you do to solve their problem. You’re good – you already have a sales pitch for this. You start talking about search engine optimization (SEO), keywords, usability, and all the other “buzz words” […]
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